This has probably been beaten into you. Your blog can be a good marketing tool. Many authors start with author blogs. Marketing and blogging may even start while you are writing that first book and may start before the contract. Marketing is an ongoing process once you have that book contract. (Sometimes it seems I should have started the day I was born. Lol) Twenty years ago publishers used to market your book for you. Nowadays publishers are more likely to offer a contract if they know you have a marketing plan.
I keep telling myself that I will search keywords and put them in my title and blog. But I have never taken that step. If you know more about SEO or search engines optimization than I do and use it, your keywords will bring traffic to your blog long after the first post went out.
One of the ways your blog can market your book is by the very content of it. You as an author are giving your readers an offering of your writing every time you post. If the readers like your blog they may very well like your book. If it is a fiction book the writing will be an offering of your style and thoughts. And if it is a non fiction book it can show that you are an expert in your field. You will be able to use your research for writing your blogs.
And your blog is connecting to others, your cyber friends, the people who comment and follow you. You are making connections with each post on your blog.
One mistake I have made is not blogging to my reader audience. I have one audience for my blog and one for my picture book. Although some of the audience of my blog is authors and writers, they are not my target reader for my picture book. Some of you may buy my book just because of curiosity and may even want to buy it for a present for a child you may know, but you are not the mommy bloggers I should be writing to. You are not the teachers and librarians who would be interested in reading my book for deciding if it is appropriate for use with teaching time.(My book, Annie’s Special Day deals with time and clocks) Yes, my target audience is parents, teachers and librarians and anyone who deals with kids learning how to tell time.
But one thing I have going for me by writing to you is exposure. The more I mention my book “Annie’s Special Day” the more often Google picks it up with its search engines. They in turn will move it forward to the top of their pages and more readers will find it and go to the sites it mentioned if they are interested. And that is not all. You, yourselves, will remember the book when you talk to mothers and grandparents of kids learning time and may mention it to them. Soon word of mouth will be selling my book.
What do you think? Are author blogs a way to sell books?
Do you use keywords and SEO when you write your blog?
- Trying to get the *Picture Book* in Focus (clarbojahn.wordpress.com)
- MY BLOGAVERSARY. Why I Started Blogging and Why I Keep On. (clarbojahn.wordpress.com)